Lerer, Leonard <br/><br/>
Digital strategies in the pharmaceutical industry 
Leonard Lerer and Mike Piper 
 - Basingstoke, Hampshire  Palgrave Macmillan  2003 
 - xvi, 239 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 226-234) and index 
<br/><br/><label>ISBN: </label>1403903794 
<br/><br/><label>ISSN: </label>2002042456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce - United States<br/>Pharmaceutical industry - Technological innovations - United States<br/>Pharmaceutical industry - United States
<br/><br/><label>Dewey Class. No.: </label>615.10688 LER