TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Differentiate or die : survival in our era of killer competition
SN  - 9788189975722
SN  - 200705239
U1  - 658.8 TRO 
PY  - 2010///
CY  - Chennai
PB  - Westland
KW  - Advertising - Brand name products
KW  - Brand name products
KW  - Competition
N1  - Includes bibliographical references (p. 245-250) and index
ER  -