Trout, Jack <br/><br/>
Differentiate or die : survival in our era of killer competition 
Jack Trout, with Steve Rivkin 
 - 2nd ed 
 - Chennai  Westland  2010 
 - x, 262 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 245-250) and index 
<br/><br/><label>ISBN: </label>9788189975722 
<br/><br/><label>ISSN: </label>2007052393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products<br/>Brand name products<br/>Competition
<br/><br/><label>Dewey Class. No.: </label>658.8 TRO