Govoni, Norman A. P <br/><br/>
Dictionary of marketing communications 
Norman A. Govoni 
 - 1st ed 
 - Thousand Oaks, CA  Sage  2004 
 - v, 249 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 245-247) 
<br/><br/><label>ISBN: </label>9780761927716 
<br/><br/><label>ISSN: </label>2003007359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing - Dictionaries<br/>Marketing - Dictionaries
<br/><br/><label>Dewey Class. No.: </label>380.103 GOV