TY  - BOOK
AU  - Gillon, J. Angus
AU  - Pearson, Lynne
TI  - Developing strategies for international business : the WRAP process
SN  - 9781403934147
SN  - 200405209
U1  - 658.84 GIL 
PY  - 2004///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Export marketing - Management
KW  - International business enterprises - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. 177) and index
ER  -