Developing strategies for international business : the WRAP process
J. Angus Gillon and Lynne Pearson
- Basingstoke, Hampshire Palgrave Macmillan 2004
- xi, 180 p. : ill. ; 23 cm
Includes bibliographical references (p. 177) and index
9781403934147
2004052093
Export marketing - Management International business enterprises - Management Strategic planning