Aaker, David A <br/><br/>
Developing business strategies 
David A. Aaker 
 - 6th ed 
 - Hoboken, NJ  J. Wiley  c2001 
 - xiv, 338 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471064114 
<br/><br/><label>ISSN: </label>2001024901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012 AAK