TY  - BOOK
AU  - Wheeler, Alina
TI  - Designing brand identity : an essential guide for the entire branding team
SN  - 9780470401422
SN  - 200901842
U1  - 658.827 WHE 
PY  - 2009///
CY  - Hoboken, N.J
PB  - John Wiley & Sons
KW  - Advertising - Brand name products
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks - Design
N1  - Includes bibliographical references (p. 292-293) and index
ER  -