TY  - BOOK
AU  - Verganti, Roberto
TI  - Design-driven innovation : changing the rules of competition by radically innovating what things mean
SN  - 9781422124826
SN  - 200805175
U1  - 658.514 VER 
PY  - 2009///
CY  - Boston
PB  - Harvard Business School
KW  - Industrial management
KW  - Technological innovations
N1  - Includes bibliographical references (p. [241]-259) and index
ER  -