Verganti, Roberto <br/><br/>
Design-driven innovation : changing the rules of competition by radically innovating what things mean 
Roberto Verganti 
 - Boston  Harvard Business School  c2009 
 - xv, 272 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [241]-259) and index 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>ISSN: </label>2008051751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.514 VER