TY - BOOK AU - Bayan, Richard TI - More words that sell : a thesaurus to help you promote your products, services, and ideas SN - 9780071418539 SN - 200304605 U1 - 659.1014 BAY PY - 2003/// CY - New York PB - McGraw-Hill KW - Advertising - Terminology KW - Advertising copy KW - Vocabulary N1 - Includes bibliographical references (p. 161-165) and index ER -