TY  - BOOK
AU  - Richards, Jef I
TI  - Deceptive advertising : behavioral study of a legal concept
SN  - 9780805806496
SN  - 89016777
U1  - 343.73082 RIC 
PY  - 1990///
CY  - Hillsdale, N.J
PB  - L. Erlbaum Associates
KW  - Advertising - standards - United States
KW  - Advertising - United States - legislation
KW  - Advertising laws - United States
KW  - Behavior
KW  - Crime
KW  - Deceptive advertising - United States - Psychological aspects
N1  - Includes bibliographical references and indexes
ER  -