TY  - BOOK
AU  - Blattberg, Robert C
AU  - Kim, Byung-do
AU  - Neslin, Scott A
TI  - Database marketing: analyzing and managing customers
SN  - 9788184893847
U1  - 658.872 BLA 
PY  - 2010///
CY  - New Delhi
PB  - Springer (India) PVT Ltd
KW  - Database marketing
KW  - Marketing
ER  -