Blattberg, Robert C <br/><br/>
Database marketing: analyzing and managing customers 
Robert C. Blattberg, Byung-do Kim, Scott A. Neslin 
 - New Delhi  Springer (India) PVT Ltd  2010 
 - vii, 871 p. 23 cm 
<br/><br/><label>ISBN: </label>9788184893847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 BLA