TY  - BOOK
AU  - Chiu, Susan
AU  - Tavella, Domingo
TI  - Data mining and market intelligence for optimal marketing returns
SN  - 9780750682343
SN  - 200965939
U1  - 658.83 CHI 
PY  - 2008///
CY  - Amsterdam ; Boston
PB  - Butterworth-Heinemann/Elsevier
KW  - Data mining
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -