TY  - BOOK
AU  - Bickerton, Pauline
AU  - Bickerton, Matthew
AU  - Pardesi, Upkar
ED  - Chartered Institute of Marketing
TI  - Cybermarketing : how to use the Internet to market your goods and services
SN  - 9780750647045
SN  - 44449
U1  - 658.84 BIC 
PY  - 2000///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -