Bickerton, Pauline <br/><br/>
Cybermarketing : how to use the Internet to market your goods and services 
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi 
 - 2nd ed 
 - Oxford ; Boston  Butterworth-Heinemann  2000 
 - xvi, 355 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750647045 
<br/><br/><label>ISSN: </label>44449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 BIC