TY  - BOOK
AU  - Breakenridge, Deirdre
TI  - Cyberbranding : brand building in the digital economy
SN  - 9780130897107
SN  - 200102352
U1  - 658.827 BRE 
PY  - 2001///
CY  - London ; New York
PB  - Financial Times Prentice Hall
KW  - Brand choice
KW  - Electronic commerce
N1  - Includes bibliographical references (p. 330- 341) and index
ER  -