Breakenridge, Deirdre <br/><br/>
Cyberbranding : brand building in the digital economy 
Deirdre Breakenridge 
 - London ; New York  Financial Times Prentice Hall  2001 
 - xiv, 352, [2] p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 330- 341) and index 
<br/><br/><label>ISBN: </label>9780130897107 
<br/><br/><label>ISSN: </label>2001023521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.827 BRE