TY  - BOOK
AU  - Shainesh, G
AU  - Sheth, Jagdish N
TI  - Customer relationship management: a strategic perspective
SN  - 9781403928627
U1  - 658.812 SHA 
PY  - 2010///
CY  - Chennai
PB  - Macmillan Publishers India limited
KW  - Customer Relation-Management
ER  -