Shainesh, G <br/><br/>
Customer relationship management: a strategic perspective 
G Shainesh and Jagdish N Sheth 
 - Chennai  Macmillan Publishers India limited  2010 
 - xii,198p.:ill.;24cm 
<br/><br/><label>ISBN: </label>9781403928627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relation-Management
<br/><br/><label>Dewey Class. No.: </label>658.812 SHA