TY  - BOOK
AU  - Kumar, V
AU  - Reinartz, Werner J
TI  - Customer relationship management: a databased approach
SN  - 9788126509133
U1  - 658.812 KUM 
PY  - 2010///
CY  - New Delhi
PB  - Wiley India
KW  - Customer Relationship
N1  - Includes Glossary and Index
ER  -