Kumar, V <br/><br/>
Customer relationship management: a databased approach 
V. Kumar, Werner J. Reinartz 
 - New Delhi  Wiley India  2010 
 - xxiv, 323 p. ; 25 cm 
<br/><br/> Includes Glossary and Index 
<br/><br/><label>ISBN: </label>9788126509133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relationship
<br/><br/><label>Dewey Class. No.: </label>658.812 KUM