Anton, Jon <br/><br/>
Customer relationship management : the bottom line to optimizing your ROI 
Jon Anton, Natalie L. Petouhoff 
 - Upper Saddle River, N.J  Prentice Hall  2002 
 - xviii, 254 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 246-249) and index 
<br/><br/><label>ISBN: </label>9780130990693 
<br/><br/><label>ISSN: </label>2001056579 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management - Case studies<br/>Customer relations - Management - Statistical models
<br/><br/><label>Dewey Class. No.: </label>658.812 ANT