TY  - BOOK
AU  - Rajola, Federico
TI  - Customer relationship management : organizational and technological perspectives
SN  - 9783540440017
SN  - 200304276
U1  - 658.812 RAJ 
PY  - 2003///
CY  - Berlin ; New York
PB  - Springer
KW  - Banks and banking - Customer services
KW  - Customer relations - Data processing
KW  - Customer relations - Management
KW  - Customer relations - Technological innovations
N1  - Includes bibliographical references (p. [155]-172)
ER  -