TY  - BOOK
AU  - Azevedo, Abaetê de
AU  - Pomeranz, Ricardo
TI  - Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
SN  - 9780071497046
SN  - 200800708
U1  - 658.8 AZE 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Customer relations
KW  - Marketing
N1  - Includes bibliographical references (p. 217-220) and index
ER  -