Azevedo, Abaetê de

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing Abaetê de Azevedo and Ricardo Pomeranz - New York McGraw-Hill 2008 - xi, 226 p. : ill. ; 24 cm

Includes bibliographical references (p. 217-220) and index

9780071497046

2008007086


Consumers
Customer relations
Marketing

658.8 AZE