Blattberg, Robert C <br/><br/>
Customer equity : building and managing relationships as valuable assets 
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas 
 - Boston  Harvard Business School  c2001 
 - xix, 228 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780875847641 
<br/><br/><label>ISSN: </label>69709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty<br/>Customer relations<br/>Customer services - Marketing<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 BLA