Jackson, Steve <br/><br/>
Cult of analytics : driving online marketing strategies using web analytics 
Steve Jackson 
 - Amsterdam  Elsevier  2009 
 - xv, 265 p. : ill. ; 25 cm 
<br/><br/><label>ISBN: </label>9781856176118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 JAC