TY  - BOOK
AU  - Geller, Valerie
AU  - Ryder, Turi
TI  - Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality
SN  - 9780240519289
SN  - 200702395
U1  - 384.54 GEL 
PY  - 2007///
CY  - Amsterdam ; Boston
PB  - Focal
KW  - Radio broadcasting
N1  - Includes bibliographical reference and index
ER  -