Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality 
Valerie Geller ; edited by Turi Ryder 
 - Amsterdam ; Boston  Focal  c2007 
 - xvi, 340 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780240519289 
<br/><br/><label>ISSN: </label>2007023957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio broadcasting
<br/><br/><label>Dewey Class. No.: </label>384.54 GEL