TY  - BOOK
AU  - Edwards, Helen
AU  - Day, Derek
TI  - Creating passion brands
SN  - 9788175545311
U1  - 658.8343 EDW 
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -