Edwards, Helen <br/><br/>
Creating passion brands 
Helen Edwards and Derek Day 
 - London  Kogan Page  2010 
 - xi, 244 p. : ill. ; 25x16 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788175545311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8343 EDW