Tabío, Gerardo V <br/><br/>
Creating demand : generate cool, custom marketing ideas 
Gerardo V. Tabío & Sally Beamer 
 - Amherst, NY  Prometheus Books  2009 
 - 337 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781591027553 
<br/><br/><label>ISSN: </label>2009021872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.8 TAB