Nijssen, E. J <br/><br/>
Creating customer value through strategic marketing planning : a management approach 
by Edwin J. Nijssen and Ruud T. Frambach 
 - Deventer, The Netherlands ; Boston, MA  Kluwer Academic Publishers  c2001 
 - 152 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 147-152) and index 
<br/><br/><label>ISBN: </label>9780792372721 
<br/><br/><label>ISSN: </label>52101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 NIJ