TY  - BOOK
AU  - Cagan, Jonathan
AU  - Vogel, Craig M
TI  - Creating breakthrough products : innovation from product planning to program approval
SN  - 9780139696947
SN  - 200105231
U1  - 658.5038 CAG 
PY  - 2002///
CY  - Upper Saddle River, N.J
PB  - Prentice Hall PTR
KW  - Marketing research
KW  - New products
KW  - Product management
KW  - Production planning
N1  - Includes bibliographical references and index
ER  -