TY  - BOOK
AU  - Martin, Graeme
AU  - Hetrick, Susan
TI  - Corporate reputations, branding, and managing : a strategic approach to HR
SN  - 9780750669504
SN  - 200692527
U1  - 658.3 MAR 
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - Branding (Marketing)
KW  - Corporate image
KW  - Personnel management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -