Martin, Graeme <br/><br/>
Corporate reputations, branding, and managing : a strategic approach to HR 
Graeme Martin and Susan Hetrick 
 - 1st ed 
 - Amsterdam  Elsevier  2006 
 - xv, 384 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750669504 
<br/><br/><label>ISSN: </label>2006925279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Corporate image<br/>Personnel management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.3 MAR