TY  - BOOK
AU  - Martin, Graeme
AU  - Hetrick. , Susan
TI  - Corporate reputations, branding and people management : a strategic approach to HR
SN  - 9788131207628
U1  - 658.3 MAR 
PY  - 2007///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Brand name products--Management
KW  - Personnel management
ER  -