Martin, Graeme <br/><br/>
Corporate reputations, branding and people management : a strategic approach to HR 
Graeme Martin and Susan Hetrick 
 - Oxford ; Boston  Butterworth-Heinemann  2007 
 - xv, 384 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9788131207628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Personnel management
<br/><br/><label>Dewey Class. No.: </label>658.3 MAR