TY  - BOOK
AU  - Meeske, Milan D
TI  - Copywriting for the electronic media : a practical guide
SN  - 9780495411178
SN  - 200793009
U1  - 659.132 MEE 
PY  - 2009///
CY  - Boston
PB  - Thomson Learning
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references (p. 303-304) and index
ER  -