Meeske, Milan D <br/><br/>
Copywriting for the electronic media : a practical guide 
Milan D. Meeske 
 - 6th ed 
 - Boston  Thomson Learning  c2009 
 - xv, 312 p. : ill. ; 28 cm 
<br/><br/> Includes bibliographical references (p. 303-304) and index 
<br/><br/><label>ISBN: </label>9780495411178 
<br/><br/><label>ISSN: </label>2007930096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Broadcast advertising
<br/><br/><label>Dewey Class. No.: </label>659.132 MEE