TY  - BOOK
AU  - Gabay, J. Jonathan
TI  - Copywriting
SN  - 71426574
SN  - 200404210
U1  - 659.132 GAB 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
N1  - Includes bibliographical references and index
ER  -