Gabay, J. Jonathan <br/><br/>
Copywriting 
J. Jonathan Gabay 
 - New ed 
 - New York  McGraw-Hill  2004 
 - ix, 294 p. ; 20 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>71426574 
<br/><br/><label>ISSN: </label>2004042109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy
<br/><br/><label>Dewey Class. No.: </label>659.132 GAB