Cesvet, Bertrand <br/><br/>
Conversational capital : how to create stuff people love to talk about 
by Bertrand Cesvet ; with Tony Babinski & Eric Alper 
 - Upper Saddle River, N.J  FT Press  2009 
 - xxii, 181 p. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780137145508 
<br/><br/><label>ISSN: </label>2008013639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 CES