TY  - BOOK
AU  - Wind, Yoram
AU  - Gunther, Robert E
AU  - Mahajan, Vijay
TI  - Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer
SN  - 9780130650757
SN  - 200228222
U1  - 658.8 WIN 
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Internet marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -