Wind, Yoram <br/><br/>
Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer 
Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther 
 - Upper Saddle River, NJ  Financial Times Prentice Hall  2002 
 - xxviii, 336 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780130650757 
<br/><br/><label>ISSN: </label>2002282225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Consumer behavior<br/>Internet marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 WIN