Khan, Matin <br/><br/>
Consumer behaviour and advertising management 
Matin Khan 
 - New Delhi  New Age International (P) Limited, Publishers  2007 
 - xv, 374 p. : ill. ; 23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9798122419473 
<br/><br/><label>Dewey Class. No.: </label>658.8342 KHA