Consumer behavior II : the meaning of consumption
edited by Margaret K. Hogg
- London ; Thousand Oaks, CA Sage 2006
- 3 v. : ill. ; 24 cm
Volume numbering continues from Consumer behavior I. Includes bibliographical references. Content note : v. 4. Advertising and consumption-- v. 5.possession, brands and the self--v. 6. (sub)cultures of consumpution