Loudon, David L <br/><br/>
Consumer behavior : concepts and applications 
David L. Loudon, Albert J. Della Bitta 
 - 4th ed 
 - New Delhi  Tata McGraw Hill Education  2010 
 - xxiii, 788 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>ISSN: </label>78011083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.834 LOU